David Logan On Tribal Leadership – Video

“Tribal Leadership” argues that groups of 20-150 people, or “Tribes”, have more influence than teams, companies or CEOs in determining how much and what quality work gets done. Co-author Dave Logan identifies five tribal stages: Life sucks, My life sucks, I’m great and you’re not, We’re great and Life is great – and shows how they can be recognised by the language members use when they communicate.

David Logan talks about the five kinds of tribes that humans naturally form — in schools, workplaces, even the driver’s license bureau. By understanding our shared tribal tendencies, we can help lead each other to become better individuals and elevate the people in our organisation to the next level.

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